Aunt Jemima Pancake Syrup 710ml Pack of 2

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The picture has changed over time, and in recent years Quaker removed the "mammy" kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. Quaker Oats, which has been owned by PepsiCo since 2001, announced its decision on Aunt Jemima days after a TikTok video describing the brand’s history was shared widely on social media.

We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a news release. In this context, the slang term "Aunt Jemima" falls within the " mammy archetype" and refers to a friendly black woman who is perceived as obsequiously servile or acting in, or protective of, the interests of whites. Barry Presgraves, then 77-year-old Mayor of Luray, Virginia, was censured 5-to-1 by the town council because he referred to Kamala Harris as "Aunt Jemima" after she was selected by Joe Biden to be the Democratic Party vice presidential candidate.Aunt Jemima was among the first brands to announce its rebranding efforts after protests over systemic racism and the murder of George Floyd gripped the nation last summer. She was slimmed down from her previous appearance, depicting a more "svelte" look, wearing a white collar and a geometric print "headband" still resembling her previous kerchief. Public attention to the problematic image of Aunt Jemima, as well as a steadily declining market share among Black consumers, led to another rebranding campaign by the Quaker Oats Company. Hawkins, Texas, east of Mineola, is known as the "Pancake Capital of Texas" because of longtime resident Lillian Richard.

Robinson answered an open audition, and her appearance was more like the "mammy" stereotype than the slender Lillian Richard. In June 2021, amidst heightened racial unrest in the United States, [6] the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, with all products rebranded to Pearl Milling Company, the name of the company that produced the original pancake mix product. In a statement to ABC News, PepsiCo said, "This is a sensitive matter that must be handled thoughtfully and with care. Allen Adamson, co-founder of New York-based branding consultancy Metaforce, says the new name of Pearl Milling is a strong choice. Anna Short Harrington began her career as Aunt Jemima in 1935 and continued to play the role until 1954.In a 2015 opinion piece for the New York Times, Cornell University professor Riché Richardson said the logo was "very much linked to Southern racism" because it was based on a "'mammy,' a devoted and submissive servant who eagerly nurtured the children of her white master and mistress while neglecting her own.

In 1939, Walter Landor arrived in the United States to help install the British training pavilion at the New York World’s Fair.While Vera Harris, Richard’s niece, supports the decision and the Black Lives Matter movement, Aunt Jemima represents a part of history for her family and the town of Hawkins, Texas. Within hours of the announcement, the Mars food company announced it would do away with the brand name and logo for Uncle Ben’s rice, eventually rebranding itself as Ben’s Original.